Social networking is a method to link communities of people together in some fashion, usually by software. The software, though varies from network to network usually gives users the ability to share and upload photos, videos and bookmarks, blog, message friends, link with or make new friends.
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Sunsilk 'Gang of Girls', primarily targeted at girls between the ages of 15-24 years, provided a platform for girls to connect with each other, in the process becoming India's largest online community.