Applications used to combine audio and visual media for the purpose of communicating. Multimedia applications are largely used in entertainment and advertising.
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Cross-Platform Multimedia Application
"Create an immersive, interactive experience for your customers using a variety of media types and formats beyond just audio and video. The QuickTime file format is a track-based, container-like format that enables you to combine almost any media (audio, video, still images, text, VR, Flash animations, chapters and even alternate languages) in a single movie. What's more, you can automate your digital media workflow on both Mac and Windows with AppleScript and Automator support."
